Business Case Studies, Smart Mobility

Car HMI USA 2022 Ford Motor Company

Case Study: Raising the bar – the opportunity to move beyond traditional HMI design.

Presented by Kelley Mitchell Price, Director, D-Ford Digital, Ford Motor Company.

Just as consumer expectations have increased for mobile consumer products over the past decade, expectations of vehicle ‘HMI’ have also increased. With the ease, simplicity, and compute power of a current mobile device in the consumer’s pocket, how do we compete? Or do we?

  • Improving customer satisfaction through better design practices
  • How Ford is changing our approach to HMI design
  • Leveraging OTA updates for in-vehicle software iteration

Join us at our next Car HMI USA:


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