Digital Business Strategy, Interviews

Interview: Brand Management at Twitter

At the Rethink! MAD Minds Europe Panos Meyer, Senior Account Executive at Twitter, broached the issues Brand Management and Communications Strategies in the digital world using Twitter as an example. He thinks that customer behavior will change in the context of digitization – More and more people are expecting new technologies, infrastructures and content on demand, regardless of the branches they are consuming products from.


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