Philips: Realignment and diversification of brand communication

Thomas Schönen, Head of Brand, Communications & Digital DACH from Philips Deutschland, gave us an interview on realigning Philips’ Brand Communication of their B2B and B2C business at the Rethink! MAD Minds Europe. One of the major challenges for his company is to link the health sector to Philips as a brand. Moreover Mr. Schönen talked about the integration of communication strategies across different channels and target groups.