Business Case Studies

LEGO Case Study: Breakthrough Innovation through Intrapreneurship

Former Senior Innovation Director David Gram joined CiMi.CON Evolution to hold a case study with the title “Breakthrough innovation through Intrapreneurship: Inventing the future of play at LEGO”.
Throughout his career David has been working on breakthrough innovation development and how to build-in agility and change readiness into large organizations. His experience comes both from running his own businesses and from working with radical innovation as an internal change agent in several large global organizations such as Scandinavian Airlines and The LEGO Group. As Chef of Innovation at Scandinavian Airlines, he led the development and implementation of a new agile product development process including new approaches to project management, technology scouting and idea incubation, strengthening the innovation culture in the company.
At the LEGO Group he is heading up a team of designers, business developers and project managers tasked with inventing the future of play. With a start-up mentality and an entrepreneurial mindset they are driving new and radical business initiatives from early concept development through pilot testing to growth and full global scaling.
David addressed the following questions during his presentation:

Fostering and sustaining incremental and radical innovation
Constant exploration of new markets, business models, trends and changing customer preferences
Embracing disruptions without disrupting the healthy existing business
From insights to breakthrough innovation using pattern recognition and direction design
Challenges and mitigations with Intrapreneurship

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