Survey Report: Strategic and technological challenges in digital marketing

we.CONECT Market Research & Intelligence conducted an online-survey to identify strategic and technological challenges in digital marketing. With more than 200 decision makers from the areas of digital, online, social media, brand marketing, CRM and analytics participating the survey provided many valuable insights for every marketer.

• For 65% of all polled marketing decision makers innovation and digitization will be the most important marketing topics within the next 12 months.
• Although many managers seem to be aware of future challenges, only 4% of them consider their company well prepared for the digital marketing revolution.
• Every second executive expects a strong growth in CMO’s influence within the next 3 years.